Background
Snapgrade is a new assessment and analysis tool to help primary school teachers record pupils’ progress through Key stage 1 and 2 in key subjects. It saves teachers valuable hours that can be returned to classroom teaching.
Context
Alexis Design was asked to design a school-friendly education technology brand that projected trust and ease of use.
Solution
We wanted to tap into the modern culture of emoji which seemed a natural extension of the age-old school habit of doodling 'smilies' over exercise book covers. We noticed that many teachers include hand-drawn or stamped smiley faces in their marking by way of encouragement.
Adding the tick as a wink to the simple sans serif letterforms of Adrian Frutiger’s typeface Avenir provided the perfect representation of the product benefits and brand values.
Related
Identity design