Background
Motive Television are an international technology plc specialising in content delivery using mobile technology.
Context
After merging with a European firm to become a plc, Motive approached Alexis Design for both a new corporate identity and a new B2B product brand for Content Express, their suite of mobile technology solutions marketed 'white label' to their customers.
Approach
Through a considered creative development process alongside Marc Ortman Communications, we explored how all elements of their identity, brand and product could be repositioned to appeal to their tech-savvy corporate customers.
Solution
Bevelled translucent 3D tablets and carefully drawn letterforms complimented by the typeface Netto created a confident brand firmly in the same leading-edge territory as their technology.
Related
TabletTV | Identity design