Background
A beautiful range of POS items to ensure a strong bar presence for the original premium brand whisky.
Context
Pernod Ricard were keen to introduce engineered materials to their Chivas Regal POS to ensure the whisky featured prominently in fashionable bars, hotels and night clubs that were increasingly themed along urban, post-industrial lines.
Approach
To complete the new range, a simplified brand marque was conceived. This could be engraved, etched or embossed where the intricate detail of the brand’s existing assets reproduced poorly.
Solution
Promotional items were designed from perspex and steel with amber resin highlights to showcase the rich design of the bottle and label. The new brand badge comprised of a silhouette fused from elements of the whisky’s visual heritage.
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