Background
UK Tribes is an ongoing in-depth research project to help better understand and cater for Britain’s young audiences (16-34).
Context
Channel 4’s Research and Insight team wanted a short primer video aimed at advertisers and media buyers to introduce Tribes. It needed to demonstrate their extensive proactive support to advertisers, which is especially strong in respect to youth audiences.
Solution
With the help of our partners, the motion graphics pros Beautiful Creative, we brought UK Tribes to life through an off-beat introductory video using humour, bold type, found imagery and the words of the project’s many young contributors, with voice over by Channel 4’s Gary Terzza.
Related
Channel 4 Sales | Channel 4 Upmarkets
Research & Insight | Foursight