Background
Named after the Swedish for ‘build’, Bygga is a UK construction company specialising in transformative home extensions.
Context
Many homeowners would like to enlarge their properties but are intimidated by the design process and the hiring of reliable contractors, so Bygga have developed a highly professional plan and build service that prioritises customer satisfaction.
Approach
Bygga asked Alexis Design to position them as the natural choice for up-market owners looking to extend. Although we loved the Swedish name with it’s connotations of scandinavian-style living, a tagline was needed to make the proposition clear.
Solution
A simple logotype with the directive ‘Add to your home’ was complimented by a circular icon combining the ‘+’ sign with a house symbol. We extended the visual language with an additional circular heart symbol and secondary tag line ‘We made this’, for use across social media and more informal communications. The selection of two contrasting design-conscious colours – coral and navy – completes the brand.
Related
Identity design